TALES FROM THE
daRI^® FARM

DARI^®, a trailblazer in the dairy industry, announces a new taste challenge, “Approve of MOO’V™,” supporting Children’s Hospitals in the upper Midwest. To celebrate June Dairy Month, DARI^® will donate $1 to Children’s Hospital for each social media post by people experiencing the new MOO’V™ ultra-filtered, lactose-free, high-protein, low-sugar, naturally flavored, whole milk beverage. MOO’V’s formula provides parents a healthy, great tasting, and refreshing experience for their children with 19 grams of protein and only 7 grams of naturally occurring sugar in a lactose-free whole milk.  

Sugar is a critical factor in the development of childhood obesity and contributes to other medical problems. The recommended daily limit for kids is less than 25 grams. However, most drinks established for this demographic have excessive sugar and are above this limit. A typical 12oz soda will have anywhere between 40gms up to 65gms of sugar. A leading kid-branded milk-based beverage ranges from 22 grams to 38 grams of sugar. Similarly, most standard chocolate kinds of milk typically have more than 20 grams of sugar as an ingredient in their formulas. 

With sugar recognized as a problem in most kids’ drinks, MOO’V™ provides a better path for parents to deliver the power and nutrition of milk and avoid the downside of this ingredient found in most current options. To this end, the organization has a stated mission of developing clean-label products and giving back through financially supporting health initiatives focused on kids.

The MOO’V™ taste challenge “Approve of MOO’V™” is the first official effort by the company to support children’s health initiatives financially. The program’s goal is to provide $25,000 distributed to specific Children’s Hospitals throughout the Upper Midwest, and the taste challenge will run until the end of June 2023. “While the goal of DARI^® is developing and delivering innovative milk-based products to consumers, our mission is about giving back to the communities we serve. Each team member has been touched personally by the tireless efforts and great work of people in Children’s Hospitals. We are committed to aiding them in their mission of helping kids and families in the time of their greatest need,” commented Dan Ellsworth, CEO of DARI^®.

MOOV™ ultra-filtered, lactose-free, low-sugar beverages are in Hy-Vee grocery stores and many convenience stores throughout the Upper Midwest.  For more information visit us at www.realdari.com or follow @realdari on Facebook, Instagram, and Twitter.

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.

June is an Exciting Month

Not only does summer officially start in June (June 21st to be exact) but the whole month of June is National Dairy Month. For over 80 years, it has been the perfect opportunity to encourage family members to make milk their NUTRITIOUS beverage of choice and take advantage of all things dairy – Milk, cheese, and even ice cream! Many local fairs and festivals may provide taste testing from neighboring dairies 

With all our outside activities, summer is the perfect time to enjoy nutrient-rich dairy foods. Loaded with vitamins and minerals such as calcium to potassium, dairy products like milk contain nine essential nutrients which is why they are known as a natural nutrient powerhouse. 

Introducing MOO’V™ Real Milk…Fueling Kids For life.

MOO’V™ is the latest addition to the dairy family, and offers a deliciously refreshing line of ultra-filtered, lactose-free whole milk that provides 19g of complete protein in every 14 FL OZ bottle! With 3 authentic flavors, each satisfying sip will provide your children with the natural fuel they need no matter what the time of day. It’s the perfect morning pick-me-up, a refreshing beverage partner with lunch, grab a bottle when heading out to play or even enjoy when winding down before bed. Their growing body will thank you! 

The MOO’V™ Challenge.

The essence of MOO’V™ Real Milk is to keep a growing body performing at its best from morning ‘til night. We believe staying active and healthy is important but know that isn’t always possible. Not all children are healthy enough to be out and about. That is why MOO’V™ is issuing a Challenge…help us better the lives of kids in local midwest Children’s Hospitals by enjoying MOO’V™ Real Milk. It’s that simple, just crack open a bottle and record (or photograph) yourself, your friends or your family enjoying the deliciously nutritious flavors of MOO’V™. Post the video or picture on our Facebook or Instagram site and we will donate $1 to the local Children’s Hospital. Let’s show them that we care.

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.

DARI^®, a trailblazer in the dairy industry announces the launch of their new line, MOO’V™, an ultra-filtered, lactose-free, whole milk beverage that consumers will be able to find in three satisfying flavors. MOO’V™ is a high protein, low sugar beverage delivering optimized nutritional benefits to kids. The revolutionary approach of using natural flavors to enhance the already delicious taste of milk provides a drink with no need for additional sugar or added colors. Plus, the lactose-free, whole milk formula allows for easy digestion and sustainable energy. The new 14oz grab-and-go drink provides 19 grams of protein and only 7 grams of naturally occurring sugars. 

Knowing there is a growing need for healthy and functional drinks, especially for kids, this is the time for the dairy industry to step in and revolutionize the space with the power of real milk. This trend is seen with existing lactose-free flavored milks, but oftentimes those products, targeted to kids, counter the benefits of milk by adding unnecessary sugar. MOO’V™ loses the sugar and delivers the great taste of Vanilla Ice Cream, Strawberry Cream, and Cinnamon Swirl Horchata with natural flavors.   

This line of beverages has been in development for over three years by a 4^th generation family farm, committed to delivering high quality, great taste, and convenient real milk drinks to consumers. In addition to having a functional drink for parents to provide to their children, DARI^® seeks to provide an entertaining experience to kids through their creative packaging design. On each bottle, they will learn something unique about where their food comes from, the nutritional value of real milk and they will experience an entertaining surprise from a dancing cow named Morgan, a 3D augmented reality character for smartphones and similar devices.  

“We have been very pleased with the reactions from parents regarding the nutritional benefits of MOO’V™. In addition, the kids love the taste and seem to really resonate with the idea of experiencing the brand. It’ll just be a question if the kids get to drink it before the parents find out how great the product tastes!” Comment Dan Ellsworth, DARI^® CEO.

Throughout the development of the product key support has been provided by the Dairy Checkoff and the Center for Dairy Research with current product trends and consumer insight for the innovation of this product.

MOO’V™ ultra-filtered, lactose-free, low-sugar beverage can be found in Hy-Vee grocery stores along with many convenience stores throughout the Upper Midwest. You can learn more about our product and our farm at Dari^® & MOO’V™ (realdari.com) or check us out by using this QR code.

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.