TALES FROM THE
daRI^® FARM

We all know that getting in enough fluid is essential, and for growing kids, even more so to optimize mental and physical health and maximize athletic performance. But why not go the head of the class with what’s in the glass? There are lots of beverages to choose from, but when you are looking for value added- look no further than dairy milk.

Milk provides 13, count ‘em, 13 essential nutrients. So, more ways to score with your pour!

1) Protein- you may not think of milk as a source of protein, but milk contains 1 gram of protein for every ounce. One serving of MOO’V™ provides 11 grams of protein. Kids need at least 19-34 grams of protein a day, so one bottle of MOO’V™ is a great way of achieving these goals. Protein is important for bone health, muscles, skin, and a healthy immune system PLUS foods with protein help with satiety to keep the body more satisfied between meals.

2) Calcium is an important mineral for the health of bones and teeth but also our hearts, blood clotting and muscle contraction and relaxation. Calcium requirements for children are between 1000-1300 milligrams per day and a serving of MOO’V™ at least 30% of the daily requirement.

3) Phosphorus is a mineral that works together with calcium to support healthy bones and teeth and is a component of our genetic material, DNA and RNA. Phosphorus requirements for children are 500-1250 milligrams per day and a serving of MOO’V™ provides 326 milligrams.

4) Vitamin A is important for the health of skin and eyes as well as to help with growth and support of the immune system. Children require 400-600 retinol activity equivalents (RAE) per day and MOO’V™ provides 15% of the Daily Value

5) Vitamin D is important to build and maintain strong bones and teeth as well as to maintain a healthy immune system. Children require 15 micrograms or 600 IU of Vitamin D daily. A serving of MOO’V™ provides 12 micrograms.

6-9) The B vitamins are also known as riboflavin, niacin, panthothenic acid and cobalamin. Riboflavin is important as it helps our body breakdown and use energy from carbohydrate, protein and fat. Children need 0.6-0,9 milligrams of riboflavin daily and a serving of MOO’V™ provides 0.75 milligrams. Niacin is an important component of breakdown and utilization of nutrients to generate energy for the body and a serving of MOO’V™ provides 4.5 milligrams Niacin Equivalents (NE) (out of a recommended 8-12). Panthothenic acid is also involved in the body’s reactions that help us use the food we eat for energy. Children require 3-4 milligrams of panthothenic acid daily and a serving of MOO’V™ provides 1.35 milligrams. Cobalamin (Vitamin B12) helps with blood function and keeps the nervous system healthy. Children require 1.2-1.8 milligrams of Vitamin B12 daily and a serving of MOO’V™ provides 1.65 milligrams.

10) Zinc is a mineral that plays a role in supporting a healthy immune system, is important for normal growth and development and for the health of the skin. Children require 5-8 milligrams of zinc daily and a serving of MOO’V™ provides 1.5 milligrams.

11) Selenium is a mineral that is important for immune health, but also plays a role in metabolism and functions as an antioxidant to protect healthy cells from damage. Children require 30-40 micrograms of zinc daily and a serving of MOO’V™ provides 12 micrograms.

12) Iodine is a mineral that is linked to cognitive function in childhood and is essential for proper bone and brain development during pregnancy and infancy. Children require 90-120 micrograms of iodine daily. A serving of MOO’V™ provides 127.5 micrograms.

13) Potassium is a mineral that is important for fluid balance, healthy blood pressure, heart health and normal muscle function. Children require 2300-2500 milligrams of potassium daily and a serving of MOO’V™ provides 473 milligrams.

So when you want to get more out of your pour, reach for MOO’V™. Your body will thank you!

Leslie Bonci, MPH, RDN, CSSD, LDN, is the Dietary & Nutrition Strategic Advisor at Dari^® and MOO’V™ milk. With over two decades of experience, she is an expert in nutrition with many of Leslie’s blog posts center around active eating and fueling for sport. She is the Head Nutritionist for the Kansas City Chiefs and has been a consulting sports dietitian in the NFL, MLB, and NHL, and worked with Olympic athletes. Bonci has co-authored three books with an active eating focus, is a blogger for US News Eat + Run, and is a sought-after expert for television, radio, print and online media, Bonci speaks regularly on topics including “sciensationalism,” “fuels of engagement” and “communication with conviction” to help influencers and consumers debunk the junk and separate fact from fallacy.

DARI^®, a trailblazer in the dairy industry announces the launch of their new line, MOO’V™, an ultra-filtered, lactose-free, whole milk beverage that consumers will be able to find in three satisfying flavors. MOO’V™ is a high protein, low sugar beverage delivering optimized nutritional benefits to kids. The revolutionary approach of using natural flavors to enhance the already delicious taste of milk provides a drink with no need for additional sugar or added colors. Plus, the lactose-free, whole milk formula allows for easy digestion and sustainable energy. The new 14oz grab-and-go drink provides 19 grams of protein and only 7 grams of naturally occurring sugars. Knowing there is a growing need for healthy and functional drinks, especially for kids, this is the time for the dairy industry to step in and revolutionize the space with the power of real milk. This trend is seen with existing lactose-free flavored milks, but oftentimes those products, targeted to kids, counter the benefits of milk by adding unnecessary sugar. MOO’V™ loses the sugar and delivers the great taste of Vanilla Ice Cream, Strawberry Cream, and Cinnamon Swirl Horchata with natural flavors.

This line of beverages has been in development for over three years by a 4th generation family farm, committed to delivering high quality, great taste, and convenient real milk drinks to consumers. In addition to having a functional drink for parents to provide to their children, DARI^® seeks to provide an entertaining experience to kids through their creative packaging design. On each bottle, they will learn something unique about where their food comes from, the nutritional value of real milk and they will experience an entertaining surprise from a dancing cow named Morgan, a 3D augmented reality character for smartphones and similar devices.

“We have been very pleased with the reactions from parents regarding the nutritional benefits of MOO’V™. In addition, the kids love the taste and seem to really resonate with the idea of experiencing the brand. It’ll just be a question if the kids get to drink it before the parents find out how great the product tastes!” commented Dan Ellsworth, DARI^® CEO.

Throughout the development of the product, key support has been provided by the Dairy Checkoff and the Center for Dairy Research with current product trends and consumer insight for the innovation of this product.

MOO’V™ ultra-filtered, lactose-free, low-sugar beverage can be found in Hy-Vee grocery stores along with many convenience stores throughout the Upper Midwest. You can learn more about our product and our farm at Dari^® & MOO’V™ (realdari.com).

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.

Check out MOO’V’s spotlight story on Nebraska’s 1011 NOW news!

https://www.1011now.com/video/2023/04/04/growing-dairy-industry-nebraska/?fbclid=IwAR2J9XQ4Gz9Y5jycZnWBmWKZvbygFqKVMZlcGwqd7zt2OxIonYZ934Yym8M