TALES FROM THE
daRI^® FARM

DARI^®, a trailblazer in the dairy industry announces the launch of their new line, MOO’V™, an ultra-filtered, lactose-free, whole milk beverage that consumers will be able to find in three satisfying flavors. MOO’V™ is a high protein, low sugar beverage delivering optimized nutritional benefits to kids. The revolutionary approach of using natural flavors to enhance the already delicious taste of milk provides a drink with no need for additional sugar or added colors. Plus, the lactose-free, whole milk formula allows for easy digestion and sustainable energy. The new 14oz grab-and-go drink provides 19 grams of protein and only 7 grams of naturally occurring sugars. Knowing there is a growing need for healthy and functional drinks, especially for kids, this is the time for the dairy industry to step in and revolutionize the space with the power of real milk. This trend is seen with existing lactose-free flavored milks, but oftentimes those products, targeted to kids, counter the benefits of milk by adding unnecessary sugar. MOO’V™ loses the sugar and delivers the great taste of Vanilla Ice Cream, Strawberry Cream, and Cinnamon Swirl Horchata with natural flavors.

This line of beverages has been in development for over three years by a 4th generation family farm, committed to delivering high quality, great taste, and convenient real milk drinks to consumers. In addition to having a functional drink for parents to provide to their children, DARI^® seeks to provide an entertaining experience to kids through their creative packaging design. On each bottle, they will learn something unique about where their food comes from, the nutritional value of real milk and they will experience an entertaining surprise from a dancing cow named Morgan, a 3D augmented reality character for smartphones and similar devices.

“We have been very pleased with the reactions from parents regarding the nutritional benefits of MOO’V™. In addition, the kids love the taste and seem to really resonate with the idea of experiencing the brand. It’ll just be a question if the kids get to drink it before the parents find out how great the product tastes!” commented Dan Ellsworth, DARI^® CEO.

Throughout the development of the product, key support has been provided by the Dairy Checkoff and the Center for Dairy Research with current product trends and consumer insight for the innovation of this product.

MOO’V™ ultra-filtered, lactose-free, low-sugar beverage can be found in Hy-Vee grocery stores along with many convenience stores throughout the Upper Midwest. You can learn more about our product and our farm at Dari^® & MOO’V™ (realdari.com).

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.

Check out MOO’V’s spotlight story on Nebraska’s 1011 NOW news!

https://www.1011now.com/video/2023/04/04/growing-dairy-industry-nebraska/?fbclid=IwAR2J9XQ4Gz9Y5jycZnWBmWKZvbygFqKVMZlcGwqd7zt2OxIonYZ934Yym8M

As a registered dietitian, sports dietitian, and glam-ma, I am all about providing the #fueltools to my clients, athletes, and family to help them strive and thrive. If you are a parent, grandparent, or guardian, you want to do what is best for your kids by providing foods they need to grow, while making sure that it also tastes great in the glass or on the plate.

Dairy is the perfect example…it is a nutritional powerhouse! It is ready to drink, no prep, convenient, delicious, and so very nutritious. MOO’V™ uses ultra-filtered whole milk which increases the protein, decreases the sugar and in combination with an enzyme, removes lactose helping to minimize digestive distress and optimize the nutritional profile.

Childhood is the prime time for growth and development of body and brain with protein being one of the primary components of muscle and bone health. Therefore, it is very important to ensure children are getting enough protein throughout the day. School age children require anywhere from 19-34 grams of protein daily, or even more in active kids. One serving of MOO’V™ contains 15 grams of protein or half of the daily requirement. As a bonus, the flavors in MOO’V™ are refreshingly delicious and the versatility in drinking it from the package, mixing into a smoothie or pouring onto cereal brings the enjoyment and the fun.

Beyond the beverage, MOO’V™ is sold in a kid-friendly size, with eco-conscious packaging that allows for longer shelf-life, on-the-go convenience, and less stress…with no mess!

MOO’V™ ups the nutrition game, respects the environment, and provides on-pack and website knowledge that allows kids the opportunity to learn about the cows, the dairy farm, and their health – now THAT is #wealthontherefrigeratorshelf.

Leslie Bonci, MPH, RDN, CSSD, LDN, is the Dietary & Nutrition Strategic Advisor at Dari^® and MOO’V™ milk. With over two decades of experience, she is an expert in nutrition with many of Leslie’s blog posts center around active eating and fueling for sport. She is the Head Nutritionist for the Kansas City Chiefs and has been a consulting sports dietitian in the NFL, MLB, and NHL, and worked with Olympic athletes. Bonci has co-authored three books with an active eating focus, is a blogger for US News Eat + Run, and is a sought-after expert for television, radio, print and online media, Bonci speaks regularly on topics including “sciensationalism,” “fuels of engagement” and “communication with conviction” to help influencers and consumers debunk the junk and separate fact from fallacy.