TALES FROM THE
daRI^® FARM

FOR IMMEDIATE RELEASE
10.9.2024

Moo’V™ Real Milk Expands its lineup of Lactose-Free, High-Protein, Low-Sugar Whole Milk Beverages for Kids’ with a New Chocolate Flavor. Healthy never tasted so good!
Moo’V™, a brand by DARI®, is thrilled to introduce the newest addition to the Moo’V™ Real Milk lineup: Moo’V™ Chocolate Milk, it’s moo-tastic! As part of our mission to deliver delicious milk that supports an active lifestyle and creates lifelong milk lovers, this new flavor combines the rich, indulgent taste of chocolate with our ultra-filtered, lactose-free formula.
Moo’V™,

is revolutionizing the dairy industry with its high-protein, low-sugar milk beverages specifically formulated for kids. Moo’V™ beverages are crafted with natural flavors, offering great taste without the need for added sugars or artificial colors. Each 14oz grab-and-go bottle delivers 22-23 grams of protein and only 1-8 grams of naturally occurring sugars, depending on the flavor.
Understanding the growing demand for healthy and functional drinks, particularly for children, DARI® has developed this line over three years on a 4th-generation family farm. The goal is to provide high-quality, great-tasting, and convenient milk drinks. With a variety of flavors like Vanilla Ice Cream, Strawberry Cream, and now rich Chocolate, Moo’V™ offers a delicious alternative to traditional lactose-free flavored milks that often contain unnecessary added sugars.
“Everyone has been loving the taste of the NEW Chocolate Moo’V™,” says Dan Ellsworth, CEO of DARI®. “Parents are thrilled with the lower sugar content compared to other chocolate milks on the market. This is a fun and delicious drink specifically packaged for kids!”
This innovative product has been supported by the Dairy Checkoff and the Center for Dairy Research, leveraging current trends and consumer insights to create a beverage that meets the needs of today’s families.
Availability:
Moo’V™ ultra-filtered, lactose-free, low-sugar milk beverages are now available in Hy-Vee, Rouses, independent grocery stores, and many convenience stores throughout the United States. For more information, visit realdari.com.
Contact:
Dan Ellsworth
e: dane@realdari.com

How do we help kids cultivate and appreciate an interest in what they eat? Food is so much more than nutrients. We eat with our eyes. We smell, taste, touch and chew our foods. Taste, texture, and temperature can help in developing a broader and adventuresome palate.

1. Taste. Offer a wide range of flavors. Sure, sweet is great, but so is salty, sour, bitter, spicy and umami. Not all kids love veggies and that may be because vegetables can taste bitter. Try roasting vegetables to bring out their sweetness or sprinkling a little Parmesan on broccoli to add a savory flavor. A mix of sweet and sour, such as orange juice on chicken, or pineapple added to a stir fry provides the palate with pizazz.  We don’t know what our kids will and will not like until we give them a chance to experiment. Looking for some great resources, check out cooksmarts.com

2. Texture. We all have texture preferences. Some may love raw carrots but cannot eat them cooked. Others may prefer crunchy peanut butter over creamy. Offer various textures to your kids and grandkids which can include both raw and cooked forms of fruits and vegetables. Maybe creamy yogurt with some crunchy granola added. A stir fry of veggies with nuts. Roasted chickpeas or freeze-dried fruit add a crunch to salads and can also be mixed with cereal and nuts for a trail mix. Popcorn is great crunchy snack, and adding some dried cherries or cranberries brings the chewiness as well. Texture brings the excite and delight to each bite. 

3. Temperature. Who would have thought that temperature would play an important role in the foods we enjoy eating? Many people prefer milk cold, but hot milk can also be very soothing. Soups are typically served hot, but a cold fruit soup is very cooling on a hot day. Chicken is delicious as a hot entrée but also works beautifully in a cold salad or sandwich. What about the combo of hot pizza with sauce and cheese topped with raw baby spinach? And let’s also consider the “heat” in what we eat. Spicy foods are great. You may think your kids won’t eat it, but consider spicing up popcorn, or mixing yogurt, salsa and taco seasoning for a spicy savory dip. Or tossing mini potatoes with olive oil and spices and roasting them as a side or a snack. Bringing the thrill of the chill or the heat to what we eat helps to make our meals complete. 

Spice things up with taste, texture and temperature in the glass, bowl or plate for winning meals that everyone will appreciate. 

Leslie Bonci, MPH, RDN, CSSD, LDN, is the Dietary & Nutrition Strategic Advisor at Dari^® and MOO’V™ milk. With over two decades of experience, she is an expert in nutrition with many of Leslie’s blog posts center around active eating and fueling for sport. She is the Head Nutritionist for the Kansas City Chiefs and has been a consulting sports dietitian in the NFL, MLB, and NHL, and worked with Olympic athletes. Bonci has co-authored three books with an active eating focus, is a blogger for US News Eat + Run, and is a sought-after expert for television, radio, print and online media, Bonci speaks regularly on topics including “sciensationalism,” “fuels of engagement” and “communication with conviction” to help influencers and consumers debunk the junk and separate fact from fallacy.

As parents and grandparents, we are asked to wear many hats. Shopper, cook, chauffeur, supporter and advocate. How can we create a home environment that is nurturing and nourishing to our families and take care of ourselves at the same time?

1. It takes a village. Have your kids help with the grocery list or depending upon their age, the actual grocery shopping. Kids can help to portion and prepare foods for immediate use or for storage. They can help to prep and portion after school snacks as well.

2. Get kids involved in packing their sports bags and including not only shoes, uniform and equipment but also fueling options such as trail mix, a granola bar or piece of fresh fruit.

3. Be a nutrition coach at home. After sports, encourage kids to rehydrate and restore with fluids and fuel. MOO’V™ is a fantastic way to refresh, replenish and replete after a sports practice or game AND it won’t ruin appetite for dinner.

4. Be a body positive advocate. Do not self-criticize your body or talk about “bad” foods or what you aren’t eating in front of your kids. Be a role model for healthy eating behaviors by taking the time to eat, having a variety of foods on your plate in a portion that feels appropriate for you.

5. Don’t be the food police. There is no need to forbid desserts, candy or savory snacks and doing so may increase the likelihood that your kids will overindulge when they have access to those foods. But do consider this, instead of having several different types of cookies, chips, or ice cream, maybe just a few. Have your kids put the cookies on a plate, or a scoop of ice cream in a cone, or a handful of chips in a bowl and then sit down and savor them instead of just eating out of the container or bag.

Creating a food and eating environment that is conducive to health is a win-win for us all, big and small.

Leslie Bonci, MPH, RDN, CSSD, LDN, is the Dietary & Nutrition Strategic Advisor at Dari^® and MOO’V™ milk. With over two decades of experience, she is an expert in nutrition with many of Leslie’s blog posts center around active eating and fueling for sport. She is the Head Nutritionist for the Kansas City Chiefs and has been a consulting sports dietitian in the NFL, MLB, and NHL, and worked with Olympic athletes. Bonci has co-authored three books with an active eating focus, is a blogger for US News Eat + Run, and is a sought-after expert for television, radio, print and online media, Bonci speaks regularly on topics including “sciensationalism,” “fuels of engagement” and “communication with conviction” to help influencers and consumers debunk the junk and separate fact from fallacy.