TALES FROM THE
daRI^® FARM

DARI^®, a trailblazer in the dairy industry announces the launch of their new line, MOO’V™, an ultra-filtered, lactose-free, whole milk beverage that consumers will be able to find in three satisfying flavors. MOO’V™ is a high protein, low sugar beverage delivering optimized nutritional benefits to kids. The revolutionary approach of using natural flavors to enhance the already delicious taste of milk provides a drink with no need for additional sugar or added colors. Plus, the lactose-free, whole milk formula allows for easy digestion and sustainable energy. The new 14oz grab-and-go drink provides 19 grams of protein and only 7 grams of naturally occurring sugars. Knowing there is a growing need for healthy and functional drinks, especially for kids, this is the time for the dairy industry to step in and revolutionize the space with the power of real milk. This trend is seen with existing lactose-free flavored milks, but oftentimes those products, targeted to kids, counter the benefits of milk by adding unnecessary sugar. MOO’V™ loses the sugar and delivers the great taste of Vanilla Ice Cream, Strawberry Cream, and Cinnamon Swirl Horchata with natural flavors.

This line of beverages has been in development for over three years by a 4th generation family farm, committed to delivering high quality, great taste, and convenient real milk drinks to consumers. In addition to having a functional drink for parents to provide to their children, DARI^® seeks to provide an entertaining experience to kids through their creative packaging design. On each bottle, they will learn something unique about where their food comes from, the nutritional value of real milk and they will experience an entertaining surprise from a dancing cow named Morgan, a 3D augmented reality character for smartphones and similar devices.

“We have been very pleased with the reactions from parents regarding the nutritional benefits of MOO’V™. In addition, the kids love the taste and seem to really resonate with the idea of experiencing the brand. It’ll just be a question if the kids get to drink it before the parents find out how great the product tastes!” commented Dan Ellsworth, DARI^® CEO.

Throughout the development of the product, key support has been provided by the Dairy Checkoff and the Center for Dairy Research with current product trends and consumer insight for the innovation of this product.

MOO’V™ ultra-filtered, lactose-free, low-sugar beverage can be found in Hy-Vee grocery stores along with many convenience stores throughout the Upper Midwest. You can learn more about our product and our farm at Dari^® & MOO’V™ (realdari.com).

About Dari^®
Dari^® is a 4th generation, family-run dairy farm that prides themselves on producing quality healthy milk from cows that are not only well cared for, but truly loved. They are part of the family. And their state-of-the-art farms not only ensure the optimum care for the cows, but also allows them to follow the highest standards of stewardship and effective management in the industry. Dari^® is committed to their cows, the environment and their communities. That doesn’t just mean doing what is expected…it means going above and beyond to ensure that they always deliver the best to their friends and neighbors – near and far. For more information, visit www.realdari.com or follow @realdari on Facebook, Instagram, Twitter and Youtube.