1
What best describes your business?
Single store2 to 10 stores11 to 50 stores50+ stores
Region market:
2
How important is ready-to-drink protein in your cold vault today?
High growthSteadyEmergingNot a focus
What is driving sales?
BreakfastSnackWork outMeal replacement
3
What products or benefits do you need more of in the protein beverage category?
Real DairyLactose-freeClean, simple ingredientsLower sugarHigher proteinWhole milk, more satisfying meal replacementFamily friendlyLess sweet/better taste
4
What retail price feels right for a premium 14 oz protein shake?
Under $2.49$2.49 to $2.99$3.00 to $3.49$3.50 to $3.99$4.00+
What promo price?
2/?
5
Rank the top three factors that earned space in your cooler.
TasteSugarBrand recognitionpackagingProtein gramsPrice/marginIngredientsVelocity/turns
6
Which flavors have the strongest potential in your stores?
ChocolateStrawberryCoffeeBananaVanillaHorchata/cinnamonCookies and creamSeasonal/LTO
Flavors we are missing?
7
How much protein per bottle best matches shopper expectations?
20 g25 g27 g30 g35 g40 g42+
Ideal grams
8
What total sugar range is most appealing for a real dairy protein shake to your customers?
0 - 5 g6 - 9 g10 - 12 g13 - 15 gsugar matters less than taste
9
What matters most to you and your shoppers?
No artificial sweetenersLower total sugarLower calories possibleNo sugar substituteNatural/real sugar is acceptableTaste is a priority
10
What format works best in your store?
Single 14 oz bottle4 Pack12 pack/caseGrab and go meal setCold vaultBreakfast setSports/functional setCheck out/impulse cooler
Other
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